Marketing Flow Agentic Automation
Contra Collective AI designs, deploys, and operates multi-agent marketing systems across Klaviyo, HubSpot, Salesforce, your CDP, and your warehouse — built on Contra Swarm and the same LangGraph-class tooling running modern marketing ops.
Agents for every layer of marketing ops
Contra Collective builds the agents, wires the integrations, runs the evals, and keeps the system shipping.
Lifecycle & email/SMS agents
Autonomous lifecycle agents inside Klaviyo, Braze, and Customer.io — segmenting, generating copy, and running experiments without a marketer rebuilding flows every month.
Lead scoring & routing
Scoring and routing agents for HubSpot, Salesforce, and Pardot that read enrichment, intent, and fit signals in real time and assign ownership with context, not just rules.
Content operations agents
Briefing, drafting, editing, and publishing agents that collapse content ops from weeks to hours — wired to your CMS, style guide, and approval chain.
Reporting & anomaly detection
Analytics agents that monitor marketing data hourly, flag anomalies, draft root-cause hypotheses, and post them to the right Slack channel before your Monday stand-up.
CDP & RevOps integrations
Bi-directional sync with Segment, Rudderstack, mParticle, Hightouch, Census, and your warehouse of record — so agents act on a single source of truth.
Workflow orchestration on Contra Swarm
All Contra Collective marketing agents run on Contra Swarm, our multi-agent runtime with versioning, evals, and observability built in.
Data enrichment & validation
Enrichment agents that handle dedupe, firmographic append, email hygiene, and identity resolution — turning messy CRMs into usable ones.
On-call marketing incident response
When a pixel breaks, a flow stalls, or a campaign overspends, response agents page the on-call human with context, logs, and a proposed fix.
From flow map to production swarm
Map flows
We inventory every existing workflow, integration, and source-of-truth across your marketing stack — and identify where agents earn their keep.
Design agents
Each agent gets a tight scope, tool belt, evaluation set, and human-in-the-loop policy before it writes a single token.
Deploy on Contra Swarm
Agents ship to Contra Swarm with versioning, observability, and rollback. You see every decision, tool call, and cost in real time.
Monitor & iterate
Contra Collective runs weekly eval reviews, expands agent scope where they win, and retires what underperforms. Compounding, not set-and-forget.
We run the agency and build the runtime
Contra Collective is both a marketing agency at contracollective.com and an AI product lab at contracollective.dev. The automation consultancies you've worked with before hand you a Zapier board and walk away. We hand you a production multi-agent system we built ourselves — and keep operating.
Contra Swarm is the runtime under every Contra Collective marketing agent. Versioned prompts, structured evals, observability, cost guardrails, and human-in-the-loop approvals are not add-ons — they ship by default.
Agentic marketing automation, answered
What is agentic marketing automation?
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Agentic marketing automation replaces linear if-this-then-that workflows with networks of specialized AI agents that plan, act, observe, and adapt. Instead of a static Klaviyo flow, Contra Collective deploys a lifecycle agent that decides which message, channel, and timing wins for each segment — and rewrites itself as behavior changes.
What tools integrate with Contra Collective's agents?
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Our agents operate on top of Klaviyo, Braze, Customer.io, Iterable, HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Segment, Rudderstack, mParticle, Snowflake, BigQuery, Databricks, Looker, Mixpanel, and any system with a documented API. Contra Swarm handles the orchestration.
Do you use LangGraph, LangChain, or Autogen?
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Yes — selectively. LangGraph is our default orchestration primitive for stateful multi-agent flows. We also use Autogen patterns, OpenAI Agents SDK, and in-house primitives from Contra Swarm. Framework choice is a means to the end, not a religion.
How does this differ from Zapier or Make?
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Zapier and Make execute predetermined steps. Contra Collective agents reason about goals, tools, and data — they can handle ambiguity, request missing information, run subtasks in parallel, and recover from failures. Think of it as replacing a router with a coworker.
Who owns the agents and workflows?
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You do. Every workflow, prompt, evaluation set, and integration we build is delivered to your repo and your infrastructure. Contra Collective operates them on your behalf for as long as you want us to — but you're never locked in.
Ready to get started?
Show Contra Collective your stack. We'll map the flows, design the agents, and get a swarm into production.