SEO for the AI Search Era
Contra Collective AI engineers technical SEO, programmatic content, and Generative Engine Optimization so your brand wins in Google, AI Overviews, ChatGPT, Perplexity, Claude, and Gemini — not just one of them.
Classical SEO, GEO, and the systems to scale both
Contra Collective covers the full search stack — from log files to LLM citations — as one integrated program.
Technical SEO audits & Core Web Vitals
Log-file analysis, crawl budget, rendering, indexation, canonicalization, and CWV engineering on Shopify, SFCC, headless Next.js, and Nuxt stacks.
Generative Engine Optimization
GEO strategy and execution across ChatGPT, Perplexity, Claude, Gemini, and Copilot — from entity modeling to citation seeding to LLM visibility measurement.
AI Overviews & AEO optimization
Structured answer design, passage-level optimization, and schema tuned for Google AI Overviews, Bing Copilot, and featured-answer surfaces.
Entity & schema engineering
JSON-LD graph design, Organization/Person/Product/Article markup, sameAs networks, Wikidata and Knowledge Graph work — so Contra Collective clients are first-class entities, not strings.
Programmatic content at scale
Content agents built on Contra Swarm produce high-quality programmatic pages grounded in your data, with quality gates, human review, and automatic de-indexation of underperformers.
Link velocity & digital PR
Link acquisition through digital PR, newsjacking, and data-led campaigns — measured by authority change, not just raw count.
International & hreflang
Multi-region, multi-language architectures on gTLDs, ccTLDs, and subfolders — hreflang, IP routing, and localized entity graphs done correctly.
Shopify / SFCC / headless commerce SEO
Deep platform fluency: Shopify Plus, Salesforce Commerce Cloud, BigCommerce, commercetools, and headless storefronts on Next.js, Nuxt, and Hydrogen.
From crawl to citation share
Crawl & signal audit
Full technical crawl, log-file analysis, CWV profiling, and LLM visibility baseline across GPT, Claude, Perplexity, and Gemini.
Entity & schema rebuild
Contra Collective rebuilds your entity graph, JSON-LD, internal linking, and information architecture so the site is legible to both Google and LLMs.
Content agents deploy
Briefing, drafting, fact-checking, and publishing agents ship programmatic and flagship content on a weekly cadence.
Measure across Google + LLMs
Weekly dashboards track rankings, AI Overview presence, and citation share across LLM surfaces — not just classic SERP position.
SEO that an AI lab built
Contra Collective runs a marketing agency at contracollective.com and an AI product lab at contracollective.dev. Most SEO agencies are learning what LLMs are. We build them — which is why our GEO work comes from first principles, not a repackaged blog-writing retainer.
The content, schema, and programmatic systems that power Contra Collective SEO engagements run on Contra Swarm, our multi-agent runtime. Same tooling we use to ship AI products — applied to ranking your site.
AI SEO & GEO, answered
What is Generative Engine Optimization (GEO)?
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GEO — sometimes called AEO or LLM SEO — is the practice of engineering your brand, content, and structured data so you appear in answers generated by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. It extends classical SEO with entity modeling, citation-worthy source design, and LLM-visibility measurement.
How do you rank content in ChatGPT and Perplexity?
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LLM surfaces reward entities, citations, and semantically clean content. Contra Collective rebuilds your entity graph (JSON-LD, sameAs, knowledge panel), produces reference-grade content the models want to cite, seeds mentions on sources those models crawl, and measures visibility with prompt-panel testing across GPT, Claude, Perplexity, and Gemini.
Do you do traditional SEO too?
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Yes — classical SEO is the foundation. Core Web Vitals, crawl budget, internal linking, log-file analysis, international hreflang, and link acquisition are all core Contra Collective work. GEO sits on top of a technically clean site; we don't skip the fundamentals.
How does Contra Collective measure SEO in the AI era?
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Google Search Console and rank tracking are table stakes. On top of that we run LLM visibility panels (how often your brand is cited across prompt sets in GPT, Claude, Perplexity, Gemini), AI Overview appearance tracking, brand-entity strength scoring, and referral analytics from AI surfaces where available.
Can you fix an existing site's technical SEO?
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Yes. A large share of Contra Collective engagements begin as a technical SEO rescue — fixing indexation, canonicalization, rendering, schema, and Core Web Vitals on Shopify, SFCC, headless Next.js, Nuxt, and custom stacks — before we layer on GEO and content.
Is programmatic SEO still viable?
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Programmatic SEO works when pages are genuinely useful, uniquely valuable, and grounded in proprietary data. Contra Collective builds programmatic systems with content agents, quality gates, and de-indexation loops — not doorway pages. Done right, it's one of the highest-leverage plays left in SEO.
Ready to get started?
Hand Contra Collective the domain. We'll audit the crawl, rebuild the entity graph, and get you cited across Google and every LLM that matters.