PPC Marketing, Re-engineered with Agents
Contra Collective AI manages Google Ads, Meta, TikTok, LinkedIn, and programmatic with an agentic operations layer that continuously tunes bids, budgets, creative, and audiences. Paid search agency work, rebuilt from the ground up for the model era.
Full-stack paid media, operated by Contra Collective
Everything a modern performance team needs — platform strategy, creative, tracking, attribution, and the agentic layer that ties them together.
Google Ads strategy & buildout
Search, Performance Max, Shopping, YouTube, and Demand Gen — architected for intent, margin, and incrementality rather than vanity ROAS.
Meta (Facebook & Instagram)
Advantage+ Shopping, catalog ads, and creator-led creative systems tuned to CAPI-grade signal and post-iOS measurement reality.
TikTok, LinkedIn & Reddit
Channel-native creative and bidding strategy for the fastest-growing performance surfaces, with B2B ABM layers where relevant.
Programmatic & DSP
DV360, The Trade Desk, and retail media networks — with custom bidding algorithms and clean-room audience activation.
Agentic bid & budget optimization
A multi-agent layer sits above platform bidding, reallocating spend across campaigns, channels, and geos every hour based on unified ROAS and MMM.
Creative testing loops
Briefing, generation, trafficking, and learning agents run a continuous creative flywheel — hundreds of variants per week, only the winners scale.
First-party data & CAPI
Server-side tagging, Enhanced Conversions, Meta CAPI, TikTok Events API, and warehouse-to-platform identity activation.
Multi-touch attribution & MMM
Incrementality testing, geo holdouts, and media mix modeling reconcile platform math with real business outcomes.
From audit to autonomous scale
Audit
Forensic review of accounts, tracking, creative, and data infrastructure. We surface leaks and opportunities before anyone touches a bid.
Rebuild
Account architecture, tracking stack, and creative system rebuilt to Contra Collective standards. Clean foundations compound.
Agent deploy
Specialized agents for bidding, creative, audience, and reporting go live on Contra Swarm, shadowed by a senior strategist.
Scale
Once efficiency is proven, agents expand the surface area — new channels, new markets, new creative angles — without linear team growth.
Agency discipline, product-lab tooling
Most PPC agencies stop at dashboards. Contra Collective runs a working agency at contracollective.com and an AI product lab at contracollective.dev — which is where Contra Swarm, our multi-agent operations runtime, is built and hardened.
That means the agents running your Google Ads bids, your Meta creative iteration, and your MMM refresh are not third-party plugins. They are products Contra Collective owns, versions, and improves weekly.
PPC & paid media, answered
What ad platforms does Contra Collective manage?
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Contra Collective runs paid media across Google Ads (Search, Performance Max, Shopping, YouTube), Meta (Facebook and Instagram), TikTok, LinkedIn, Reddit, Pinterest, X, and programmatic DSPs including DV360 and The Trade Desk. We also manage retail media on Amazon, Walmart Connect, and Criteo.
How is agentic PPC different from automated bidding?
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Smart Bidding and Advantage+ optimize inside a single platform on a single objective. Agentic PPC coordinates a swarm of specialized agents across platforms, creative, audiences, landing pages, and attribution — continuously testing hypotheses, flagging anomalies, and rewriting strategy faster than a human team can. Our agents run on Contra Swarm, built by Contra Collective.
Do you work with Shopify Plus and Salesforce Commerce Cloud brands?
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Yes. Contra Collective has deep experience with Shopify Plus, Salesforce Commerce Cloud (SFCC), BigCommerce, and headless commerce stacks. We handle feed engineering, CAPI and server-side tracking, Enhanced Conversions, and first-party data activation end-to-end.
What's the minimum ad-spend budget?
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Our typical engagements start at 50k USD per month in managed media, though we take on smaller strategic accounts when the fit is right. Agentic operations pay back faster at higher spend levels where continuous optimization compounds.
How does Contra Collective report on performance?
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Every client gets a live dashboard wired directly into platform APIs, a warehouse (BigQuery or Snowflake), and an MMM or incrementality layer. Weekly written briefings are generated by our reporting agents and reviewed by a human strategist before delivery.
Ready to get started?
Bring Contra Collective your paid media. We'll audit, rebuild, and let the agents run.